Beautycounter for Target Launches Today!

Target and Beautycounter are teaming up on a limited-edition collection that will be available only at Target launching today! The collection was curated specifically for Target guests and includes 17 products ranging in price from $12 to $39.  Beautycounter for Target will be available in 1,500 Target stores and on Target.com the week of Sept. 12 through Nov. 5, 2016, or while supplies last.
Beautycounter for Target features exclusive sizes and prices, offering a great value and making the collection accessible for Target guests who may not have had an opportunity to try Beautycounter in the past. The line includes: Nourishing Oil, a completely new item that Beautycounter will debut at Target.   Eleven existing Beautycounter products in Target-exclusive sizes and packaging.  Five exclusive kits featuring special product combinations created just for Target.  Beautycounter follows five guiding principles when selecting product ingredients... Ban intentionally: The brand’s “Never List” is made up of phthalates, parabens and more than 1,500 questionable or harmful ingredients that Beautycounter does not use in its products.  Screen rigorously: Every potential ingredient is screened using the best available science regarding specific hazards, like cancer, hormone disruption and infertility.  Learn constantly: There are major data gaps when it comes to most cosmetic ingredients. Beautycounter reviews emerging data and scientific journals regularly, and even commissions its own studies on these topics.   Source responsibly: Beautycounter uses the best organic, sustainable or synthetic ingredients that meet the brand’s high-performance and screening standards. Share transparently: Beautycounter recognizes that information is crucial for any product purchase decision, and shares every ingredient used to help consumers make informed choices.  Beautycounter for Target represents the first time Beautycounter has partnered with a retailer to create an exclusive, limited-edition collection, and also marks the brand’s foray into the mass market.

So lets chat... are you planning to shop this collection?  If so, what are you most excited to try?

Thank you so much for reading! Xo, Carla

Beautycounter For Target

Mark your calendars NOW!  Beautycounter for Target is coming this Fall!

Beauty fans everywhere, listen up – the game-changing beauty and skincare brand Beautycounter is coming to a Target near you!

Beautycounter’s mission is “to get safer products into the hands of everyone,” and this fall, the brand will make its mass-market debut with a limited-edition collection called Beautycounter for Target. The line features fan-favorite products in exclusive sizes (think rosewater mist and a purifying charcoal mask), special sets and a brand new nourishing oil that’s launching only at Target.

“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in this area,” said Dawn Block, senior vice president, beauty and essentials, Target. “We’ve worked together to curate a special collection that includes the best of what Beautycounter has to offer, and we hope guests will love finding the line at Target this fall.”

To prove just how safe Beautycounter products really are, its team put together “The Never List,” a compilation of 1,500 ingredients, including parabens, formaldehyde and mercury, that the brand will never use when making it’s products.

I had a chance to preview this collection and know that it's going to be a major hit! The products are gorgeous!  This collection was curated specifically for Target guests and includes 17 products ranging in price from $12 to $39.  Beautycounter for Target will be available in 1,500 Target stores and on Target.com the week of September 12 through November 5, 2016, or while supplies last.