I love innovative beauty finds! This past summer i got my hands on IT Cosmetics News Anchor Blue Vitality Lip Flush and was intrigued by the color. It looks blue on the bottle and i wondered how it would wear on the lips. A few swipes in and i knew I'd found another wonderful beauty BFF. This beauty applies clear on your lips but has the coolest innovative technology infusing blue micro-crystals that counteract yellow in your teeth to give you a brighter, whiter smile! Um yes please! This little trick is derived from an old news anchor secret where they used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air. Jamie Kern Lima (co-founder of IT Cosmetics) is a former news anchor and was therefore inspired to create such a product! Aside from its coolness factor, this lippie is ultra-hydrating and as with all IT lip products, this gloss is infused with oils and butters for the most luxurious pillowing feeling on the lips, without any of the stickiness or thickness of traditional lip glosses. Personally, i'm sold! This is definitely worth a swipe! Thank you so much for reading! Xo, Carla - FMM
*this product was in my gift bag from the IT commercial we shot last summer. I loved it so much i wanted to share my experience with all of you! BTW enter to win an IT COSMETICS 'As Seen on TV' set here!
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