It Cosmetics CC + Veil Beauty Fluid Foundation SPF 50

Well It Girls... It Cosmetics has done it again! They have launched another product that is easily on its way to becoming another favorite of mine! Introducing CC + Veil Beauty Fluid Foundation SPF 50, a new concept in foundation and skincare that is clinically proven to brighten your complexion, improve skin tone evenness, minimize pores and fine lines, and the first to market by an American Brand!  If you already love the It Cosmetics CC Cream like i do, you'll fall madly in love with this ultra-lightweight, breathable formula that is infused with pure color pigments for buildable coverage that lasts!  Here are all the deets on my experience with this product!

Upon lifting the lid, there is a small round sponge applicator protected by a plastic compartment that can also be lifted to reveal the product itself.  The product is essentially the cc cream minus the cream.  It's actually a sponge that is submerged in this CC fluid.  You use your sponge applicator to press down on to the submerged sponge to apply the product on to the skin.  Since it is in fluid form, i find that you have to build up the coverage a little more than the CC Cream.  With the CC cream, a few dabs and i immediately achieve a full coverage look.  However, with the CC Fluid, the formula is very light weight and you have to build it up to achieve your desired level of coverage.  For me, it's an amazing product not only because of its ability to cover without feeling cakey and heavy but because of its portability!  I find that on days that i need a little more coverage, i reach for my regular CC Cream and then use the CC Fluid for touch ups during the day.  However, on days where i don't need as much, the CC Fluid is perfect because it evens out my skin and i literally feel as though i don't actually have any product on my face.  It's so light and easy! In fact, i think i this is a great option for the warmer weather months!  As with all It Cosmetics products, this beauty is infused with all kinds of goodness!  When you opt for this product, you can rest assured that your skin is protected from the sun, it is quenched and nourished with anti-aging properties such as peptides, niacin, algae, vitamins A, B, C, E, hyaluronic acid and hydrolyzed collagen that not only gives you the instant benefit of beautiful skin but the long-term benefit of treated skin as well! Oh and no worries, it's paraben free, talc free and cruelty free! Phew!

This beauty is available in five shades to appeal to a variety of skin tones.  All of you gorgeous It Girls can get in on the CC Fluid action at Ulta or at itcosmetics.com.

Thank you so much for reading! xo, Carla - FMM

*press sample - all opinions are my own based on my experience with this product.