PUR Cosmetics HydraFluid Water Serum Foundation

Thursday, February 4, 2016

I fall deeper in love with PUR Cosmetics with every product i try.  They're so innovative and the quality of their products is superb. My most recent love stems from their newly launched HydraFluid Water Serum Foundation.  You see, this encapsulated water complex delivers Swiss Alps-sourced water to hydrate while providing you with a medium coverage foundation that leaves your skin looking simply radiant. Ceretin Complex helps smooth, firm and lift the skin's appearance for a hydrated complexion.  This is especially important for my aging skin.

This foundation is like nothing i currently own.  It certainly stands out in the crowd of matte finishes i currently own because this one, unlike my others, leaves my skin glowing... literally. Don't get me wrong, i love a matte finish, but the HydraFluid Water Serum Foundation leaves my skin looking so healthy that i can get away with minimal makeup. I'm surprised at how much I'm loving the dewy finish.  You'll get a medium coverage with this product although it is buildable.  I love that it provides enough coverage that i don't even need a concealer if i choose to keep it simple, yet it doesn't make me look caked up with makeup.  It simply looks like a better, healthier version of my skin which personally, i love! You can choose from five different shades to suit your complexion.  I currently wear light but can mix a little medium for a bit of a glow.  I'm certain that come the summer time, i will most likely be reaching for the medium shade.  This beauty blends into the skin seamlessly and will leave your skin looking simply beautiful.  You can purchase PUR Cosmetics HydraFluid Water Serum Foundation at Ulta.  While there, be sure to check out some of their other amazing products.  I promise you too will fall madly in love with this brand!

In the pic below, I'm wearing solely the foundation without concealer.  I do have a tiny bit of blush but no setting powder so that you can really see the beautiful dewy finish.

Thank you so much for reading! Xo, Carla - FMM

*press sample - all opinions are my own based on my experience with this amazing product.


  1. you look amazing..great products

  2. Hey Carla. How was the durability? Did it crack ect??


    1. It lasted all day and didn't crack. It's very dewy so you may want to set it with a good setting powder. It's very hydrating song I think it will work best on dry or combination skin. It's great for everyday. If you want serious coverage, check out Marc Javobs ReMarcable foundation! It covers everything!