Official Press Release Information
“Due to the runaway success of our April 2013 partnership with Women’s Health, it was a
natural fit for the two brands to partner together for a second time,” says Katia Beauchamp,
Co-Founder and Co-CEO, Birchbox. “We are implementing a lot of the same key elements that
made this partnership such a success last year, but adding exciting new twists to surprise and
delight our current and new customers.”
In 2013, Birchbox and Women’s Health both saw a significant increase in engagement around
their brands as a result of the partnership, with over 24 million impressions garnered across
social media channels and a massive increase in subscribers for both brands.
All Birchbox subscribers will receive the box containing the season’s top beauty, lifestyle and
wellness items selected specially by the editors at Women’s Health. The “Power Up!” themed
box will feature products to take your beauty routine up a notch, including brands such as
Supergoop!, Benefit, Cynthia Rowley and Vasanti, as well as a 1-year subscription to the
Women’s Health magazine. In connection with the curated box, a feature in the Women’s
Health July issue explains how these advanced products work and why they were selected.
In addition to the new “Power Up!” theme, the Women’s Health special edition Birchbox will
also flaunt a co-branded inner box—an element of the Birchbox experience that has never
before been “taken over” by a partner. Birchbox and Women’s Health will also offer one lucky
subscriber the chance to win a beauty and wellness experience with the two brands in New
York City. The experience will be photographed and published in a future issue of Women’s
Health magazine.
“Our readers rely on us for quick, easy advice on how to look and feel amazing—so it was no
surprise they responded so positively to the actionable tips in last year’s Birchbox feature,” says
Women’s Health Editor-in-Chief Michele Promaulayko. “The 2014 Women’s Health Birchbox
builds on that success, showcasing dual-purpose products that will turbocharge a reader’s look
without a lot of effort, combined with expert how-to tips in the magazine.”
Existing Birchbox subscribers will receive this as their July Birchbox. New customers can sign
up for their special edition Women’s Health Birchbox until July 30th here.
Personally, i can't wait for mine to arrive! Thank you so much for reading! Xo, Carla - FMM
Great post!!! Love it!!!!!!
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Thanks!xoxoox
DeleteOh wow, this sounds absolutely fantastic!
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