Birchbox and Women's Health Magazine July Box Collaboration

Thursday, July 10, 2014

Official Press Release Information

Birchbox, a leading beauty ecommerce company, has partnered with Women’s Health, the leading national and international women’s health and lifestyle magazine, for the second time to create a special edition Birchbox focused on wellness. In conjunction with Women’s Health’s July beauty issue (on stands June 24th), the custom Birchbox will feature products hand-picked by the editors at Women’s Health.

“Due to the runaway success of our April 2013 partnership with Women’s Health, it was a
natural fit for the two brands to partner together for a second time,” says Katia Beauchamp,
Co-Founder and Co-CEO, Birchbox. “We are implementing a lot of the same key elements that
made this partnership such a success last year, but adding exciting new twists to surprise and
delight our current and new customers.”

In 2013, Birchbox and Women’s Health both saw a significant increase in engagement around
their brands as a result of the partnership, with over 24 million impressions garnered across
social media channels and a massive increase in subscribers for both brands.

All Birchbox subscribers will receive the box containing the season’s top beauty, lifestyle and
wellness items selected specially by the editors at Women’s Health. The “Power Up!” themed
box will feature products to take your beauty routine up a notch, including brands such as
Supergoop!, Benefit, Cynthia Rowley and Vasanti, as well as a 1-year subscription to the
Women’s Health magazine. In connection with the curated box, a feature in the Women’s
Health July issue explains how these advanced products work and why they were selected.

In addition to the new “Power Up!” theme, the Women’s Health special edition Birchbox will
also flaunt a co-branded inner box—an element of the Birchbox experience that has never
before been “taken over” by a partner. Birchbox and Women’s Health will also offer one lucky
subscriber the chance to win a beauty and wellness experience with the two brands in New
York City. The experience will be photographed and published in a future issue of Women’s
Health magazine.

“Our readers rely on us for quick, easy advice on how to look and feel amazing—so it was no
surprise they responded so positively to the actionable tips in last year’s Birchbox feature,” says
Women’s Health Editor-in-Chief Michele Promaulayko. “The 2014 Women’s Health Birchbox
builds on that success, showcasing dual-purpose products that will turbocharge a reader’s look
without a lot of effort, combined with expert how-to tips in the magazine.”

Existing Birchbox subscribers will receive this as their July Birchbox. New customers can sign 
up for their special edition Women’s Health Birchbox until July 30th here.

Personally, i can't wait for mine to arrive!  Thank you so much for reading! Xo, Carla - FMM