A Day of Beauty with It Cosmetics at Ulta

Sunday, September 29, 2013

When I first learned of It Cosmetics' plan to launch at Ulta stores I did the happy dance twice over!  The thought of actually seeing these products I've adored forever in person, in an actual store was very exciting for me and many others I'm sure!  Well, yesterday I had the pleasure of watching the It Girls in action while celebrating this amazing brand at the Ulta store in Clifton, NJ!  Talk about a successful event... products were literally flying off the shelves!  In speaking with some of the clients, it seems that everybody's cult favorites Bye Bye Under Eye (which is where my love affair with It Cosmetics initially began), you can also get it with a brush for just a little more here, Celebration Foundation, CC Cream and Vitality Lip Butter Gloss were among the most loved items!  Who could blame them!  These few items can make anybody look literally airbrushed and flawless!  I witnessed some live transformations and can tell you that everyone that walked out of those makeup chairs looked gorge!  Another thing I noticed, none of these 'make overs' looked too made up.  All the ladies looked like a better version of their already beautiful selves!  I love that!  Oh and if you get a chance, definitely trot on over to Ulta to check out It Cosmetics' Luxe Anti Aging High Performce Eyeshadow palette with Dual Brush!  OMG it was the first time I've seen this beauty and the colors are the perfect blend of shimmers and mattes, neutrals and bold!  This palette is literally a 'one stop shop'!  I swatched some of the colors and the pigmentation is insane!  A dab is all you need!  I cannot wait to make this baby mine!  Another product that totally peeked my interest, as I've NEVER seen anything like this in one kit is 'My Sculpted Face! It's a contouring palette!!!  Whaaaat???!!!!  Where have i been????!!!! How did I miss this!!! I just checked out the reviews on Ulta and everyone is raving!  Yep, checked that on my list for my next shopping trip at Ulta for sure!   Overall, it was a wonderful event!  I had the pleasure of meeting some of the It Girls in person whom were a complete delight!  Customers happily walked away with some major It hauls as well as a fantastic gift with purchase!  All in all, it was my kinda day! 


Check this out in store!  The colors are insane! Sorry i didn't get a picture of the actual palette as it was being used but still... i wanted to share this with you!


Seriously, how GORGEOUS does this It client look?!  I had to snap a picture of the 'after' look... it's simple, doesn't over power her natural beauty, yet so perfect! 

The IT genius who created this gorgeous look and her client!

So lets chat!  How excited are you that It Cosmetics launched at Ulta stores?  What is your IT product of choice? 

Thank you SO MUCH for reading! XOXO Carla - FMM


  1. I am so jealous that you had a place that had the Ulta/IT event! I fell in love with the Bye Bye Undereye as well and then tried the Bye Bye Red and let me just tell you, IT now has a chunk of my change :) and all worth it! Thanks for the share!! Great blog

    1. Aw thanks for your fantastic feedback! I will definitely have to pick up Bye Bye Red! I just love their products!

  2. Have you tried the under eye brightener concealer? It comes in a blue pot. I just picked it up yesterday and love it!! I want the mega fan brush next :)